The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World′s Best Business Models (The Strategyzer Series)


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From the Publisher

Invincible Company HeaderInvincible Company Header

The Invincible Company is the latest book by Alex Osterwalder and Yves Pigneur, authors of the international bestselling Strategyzer book series and the minds behind some of the most innovative business model tools that have changed the way the world creates new products.

The Invincible Company decodes how some of the world’s most successful companies managed to build superior business models and reinvent themselves while others have failed.

Together with coauthors Frederic Etiemble and Alan Smith, Osterwalder and Pigneur draw on years of research and practice to reveal how companies such as Amazon, Ping An, Airbnb, Microsoft, and Logitech have been able to disrupt industries, turn themselves around, and build resilient organizations that are able to reinvent themselves constantly. The authors show how “the invincible company” is equally equipped to search and explore new opportunities to exploit and grow existing businesses.

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New Tools in the Book

Portfolio Map

Portfolio Map

Business Model Patterns

Business Model Patterns

Innovation Culture Readiness

Innovation Culture Readiness

Portfolio Map

The book builds on a new tool, The Portfolio Map, that helps leaders of large and small companies manage a portfolio of new ideas and existing businesses simultaneously. The Map is completed with a suite of practical tools to reduce the risk and uncertainty of exploring new business opportunities.

Business Model Patterns

The content doesn’t stop there. The book outlines a library of 21 business model patterns that Invincible Companies use to compete beyond great products and services or to shift outmoded business models to superior ones. Discover the patterns and questions for leaders to improve your own business model.

Innovation Culture Readiness

The last section of the book helps you ask nine innovation culture readiness questions and learn what you need to do in order to implement an innovation culture.

The Three Characteristics of an Invincible Company

Constant Reinvention

Constant Reinvention

Superior Business Models

Superior Business Models

Industry Boundaries

Industry Boundaries

They Build a Capability for Constant Reinvention

Invincible Companies constantly reinvent themselves by exploring a portfolio of new business ideas to stay ahead of everybody else and beat disruption.

They Compete on Superior Business Models

Invincible Companies compete on superior business models, not just product, service, or technology.

They Transcend Industry Boundaries

Invincible Companies are increasingly able to transcend traditional industry boundaries.

Ready to reinvent your organization? Get inspired with the uniquely visual, always innovative Strategyzer series:

Business Model Generation

Business Model Generation

Value Proposition Design

Value Proposition Design

Testing Business Ideas

Testing Business Ideas

The Invincible Company

The Invincible Company

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Business Model Generation teaches you how to systematically understand, design, and differentiate your business model.

Value Proposition Design: How to Create Products and Services Customers Want

Value Proposition Design helps you tackle a core challenge of every business—creating compelling products and services customers want to buy.

Testing Business Ideas: A Field Guide for Rapid Experimentation

Testing Business Ideas explains how to increase the success of any venture by providing a practical guide to rapid experimentation.

The Invincible Company: How to Constantly Reinvent Your Organization

The Invincible Company shows how any organization can become unstoppable by managing a portfolio of existing businesses and by simultaneously exploring a pipeline of potential new growth engines.

Publisher ‏ : ‎ Wiley; 1st edition (14 April 2020)
Language ‏ : ‎ English
Paperback ‏ : ‎ 400 pages
ISBN-10 ‏ : ‎ 1119523966
ISBN-13 ‏ : ‎ 978-1119523963
Dimensions ‏ : ‎ 18.8 x 2.54 x 24.13 cm

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